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      Creative marketing aids troubled soundtrack market

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    Topic:   Creative marketing aids troubled soundtrack market

     tjguitar
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    http://www.hollywoodreporter.com/hr/content_display/features/music/e3id7569e30e6503646978d31e16a63d9f0

    quote:

    Releasing a compilation soundtrack, such as the one for "Step Up 2," is becoming rarer in this world of increasing digital downloads of individual songs. Fox's Kraft has officially declared RIP to compilations, whereas other studio executives still have limited faith in them.

    "I'm working on a film that could potentially have Prince, Michael Jackson, Aretha Franklin -- tremendous artists -- throughout the film. Some of it is new and some of it is licensed," says Kraft. "There will be no soundtrack. A decade ago, there would have been three labels lined up to put out cool music, now we don't even ask."



    quote:

    Universal Music Group still has a first pass on soundtracks/scores for Universal's films and does release a number of them, such as "American Gangster," but Nelson says she's turning more to newer indie labels dedicated to film music, like Lakeshore and Treadstone, as well as the old standbys Milan and Varese Sarabande. "I'm not asking for advances; gone are the days of thinking you're going to get any money," she says. "I'm just asking someone to put it out."

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    posted 01-21-2008 07:31 PM PT (US)     

     Crono/Kyp
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    Interesting read. I for for prefer a B&M copy of anything. My movies too.

    --Brian

    [Message edited by Crono/Kyp on 01-21-2008]

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    posted 01-21-2008 08:08 PM PT (US)     

     sean
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    I find this quote disturbing:

    "We're finding a lot of score junkies that know it's almost easier for them to go download a score than try to find it in a store," Spendlove says.

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    posted 01-21-2008 08:25 PM PT (US)     

     tjguitar
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    Yeah. thats a pretty odd thing to say.


    For one it's a dichotomy that just isn't legitimate---one could just as easily order actual CDs online...you know, like, they did before the internet with MAIL ORDER?

    LOL

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    posted 01-21-2008 08:32 PM PT (US)     

     TimT
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    quote:
    Originally posted by tjguitar:
    Yeah. thats a pretty odd thing to say.


    For one it's a dichotomy that just isn't legitimate---one could just as easily order actual CDs online...you know, like, they did before the internet with MAIL ORDER?

    LOL



    My thoughts exactly. I'm not able to view the linked page, but it seems like the main topic is in opposition to the MP3 format specifically.


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    posted 01-21-2008 11:19 PM PT (US)     

     PeterK
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     FishChip
     

    It's enlightening in that it shows the general population wants X song from Y scene in Z movie. Rarely does an entire collection of songs heard in the movie warrant someone buying a full CD, especially when it's oh-so-easy to get the one or two songs you want via instant download. Our culture is just chopping itself to pieces....

    This is good news for score albums. Total exact thought applies. If the score is good, it's good throughout the whole movie... and you'd want to end up buying the whole CD (or downloading the whole album), as it's a cohesive whole.

    Where score labels miss is when there actually are only one or two VERY important songs in the movie that are more INTRINSIC to a particular scene than your average 10 second song insert. Why the score labels don't include the song is both surprising and regrettable: "Didn't think of it..." is usually the case because score labels are so focused on scores only. But, wow, how it would help sales! Or would have:

    The flipside thinking is that score labels may be learning that people are fine tuned in the ways of super selecting their cultural snackbits and won't buy a whole CD for one song. That huge avalanche from 1998 might finally be over with.

    ...and as the article suggests, so to is the basket full of songs on compilation CDs. Baskets aren't cool anymore, grandma, just gimme the friggin' eggs!

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    posted 01-22-2008 12:33 AM PT (US)     

     Swashbuckler
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    That's a really good point. A film score is often about context and development, so a good score is going to be better served by a decent volume of music (how much is debatable and depends on the score itself).

    It's true that when I worked at Tower Records during the 90s, there were a lot of people coming in to buy soundtrack albums for the one song on them, but there were those discs, like Singles, that were bought and enjoyed as albums. That was very rare, and usually attached to a retrospective collection, such as the Grosse Point Blank or Boogie Nights sets.

    However, I think that most people are starting to move away from the album format in general of late. Listening to music at random seems to be coming the norm now, so downloading a single track makes the most amount of sense for a general audience.

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    posted 01-22-2008 08:35 AM PT (US)     

     PeterK
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     FishChip
     

    Okay, some of you guys like to hold your sweet soundtracks in your hand, as opposed to downloading... does this mean you specifically like CDs, or does it mean any manufactured item you can hold? What about an official USB flash drive album? Artwork would be pretty small.... but would you buy a USB flash drive of, say, Marco Beltrami's score for The Horse and His Boy?? Of course, we'll assume you have a flash player, portable or otherwise.

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    posted 01-22-2008 03:56 PM PT (US)     

     scoreguy16
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    Reasons why I like CD's:

    My ears are extremely sensitive... I hear something that's compressed on iTunes or from MP3's and it makes me shake my head in disgust. Plus there's a massive ammount of satisfaction I get from adding a new CD (or movie) to my collection and watching it expand. It also gives people the oppertunity to look and see what I have. Plus there's the feeling of going to the store (or mail box) and opening a package up that downloads will NEVER be able to replace for me. I also don't like the risk of losing all my music just because of a virus or a hard drive crash. But that's just me...

    [Message edited by scoreguy16 on 01-22-2008]

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    posted 01-22-2008 04:01 PM PT (US)     

     PeterK
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     FishChip
     

    But a flash drive album.... it's a physical product, but a new format. You can put uncompressed files on it, it's manufactured with no ability for it to be written over... it has tiny little artwork, and you can put it on your tiny little shelf! In a way, think of it as going from LP to CD, but even smaller. CDs can get scratched... but not quite like LPs. USB albums can't get scratched at all, unless pounded to pieces with a hammer!

    That's what I am asking about...

    I've even seen bracelet flash drive albums, so you can "wear" your music too!

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    posted 01-22-2008 04:23 PM PT (US)     

     tjguitar
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    PK, I'm not sure i get the point of a USB player (if there even is one), but if they became standard in CARS and were available for cheap, I wouldn't have an issue with them. But it seems kind of silly as flash drives are often rather expensive and it costs more for na 800 meg "BLANK" flash drive than a FILLED music CD. It doesn't seem like it would be cost efficient.

    It would be returning to the $59.95 videotapes and I don't think people would be willing to spend it.

    [Message edited by tjguitar on 01-22-2008]

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    posted 01-22-2008 05:38 PM PT (US)     

     PeterK
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     FishChip
     

    It's a good point, the cost issue. However, with the music industry and tech industries working together, I bet the price can come way down. But this is a hypothetical right now.... would you prefer a CD or a USB flash album if the prices and compressions/sound quality were the same?

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    posted 01-22-2008 09:05 PM PT (US)     

     PeterK
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     FishChip
     

    But wait.... I just checked prices on 1GB flash drives, which hold more than the standard CD, and prices are already as low as $13 to $16....

    Am I missing something?

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    posted 01-22-2008 09:08 PM PT (US)     

     HadrianD
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    Wholesale price for 1GB drive is already below $10. Not to mention bulk pricing. It'll be interesting to see how and if they'll take advantage of this. To make it comparable to CD quality, the bit rate would be 320kbs or in WAV format, plus they would have to included print quality pdfs for the CD packaging. As long as those are included, I don't see any reason why I wouldn't make a purchase.

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    posted 01-22-2008 09:27 PM PT (US)     

     tjguitar
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    quote:
    Originally posted by PeterK:
    But wait.... I just checked prices on 1GB flash drives, which hold more than the standard CD, and prices are already as low as $13 to $16....

    Am I missing something?


    Hmm, perhaps USB drives have gone down in price.

    Call me a greedy, capitalist, bastard, but as long as they have resale value, that's fine with me....but this is also assuming that by accepting the hypothetical that it became an industry-wide standard, that CD's were done being produced, I have a hard time seeing that happen as LPs are still produced for certain titles. It would also depend on how much the CD cost vs how much the USB version cost.

    I just can't justify spending the ungodly amounts of money on soundtracks if they were *DOWNLOADS* knowing that I have 0% chance of recouping ANY of those costs, EVER. By extension, I would very much limit the things that I choose to buy, I would be more hesitant to experiment with new composers and I would probably hesitate to buy unfamiliar scores from familiar composers.

    There's always the chance that you lose interest or you just plain don't like the score, or any number of other reasons that one would want to re-sell something, and downloads are not something that one can do anything with other than, of course, listen to, which is the main purpose...but again, I would be much much more limited in my purchasing decisions than I am now (and I have another beefy order on the way, after I get my final paycheck from winter break....and then things will dwindle down til summer unless something extraordinary gets released) Of course, once I'm out on my own, I'll probably have to limit my buying habits anyway, and I probably should be saving for that now...but I'll worry about that later.

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    posted 01-22-2008 09:37 PM PT (US)     

     Dinko
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    quote:
    Originally posted by PeterK:
    Okay, some of you guys like to hold your sweet soundtracks in your hand, as opposed to downloading... does this mean you specifically like CDs, or does it mean any manufactured item you can hold? What about an official USB flash drive album?

    USB Flash Drive: most likely not... yet.
    - it would have to contain uncompressed or lossless music in an open, non-DRM format
    - be playable on home stereos; USB-host enabled systems aren't exactly the norm yet - even if they were, format compatibility remains an issue, as are in-dash USB car stereos.
    - must allow music to be removed from flash drive, copied to PC/mp3 player

    I frankly have no real problem with going all-download. Even 320kbps mp3 files are fine, but I keep coming back to the pricing issue. You can't expect me to pay
    54.99$ for compressed versions, that I have to download and save to a backup drive/disc in case my PC crashes, when the actual CDs cost 47.99$! (Unless I live in some remote poo-poo town with no mail service...)
    Pricing for an inferior product, which puts all the responsibility on the consumer must reflect the additional hurdles of that product. Too many digital downloads cost as much or more than the actual CDs, yet come with all the associated issues of downloads: compressed, DRM, risk of a hard drive crash, subject to download issues (slow speed, incomplete download, errors in the file), no booklet, no long term (resale) value...

    [Message edited by PeterK on 01-23-2008]

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    posted 01-23-2008 06:15 PM PT (US)     

     Dinko
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    Ugh... PK, can you edit that thing? It's so long, I can't make the code pick up where the link ends.

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    posted 01-23-2008 06:17 PM PT (US)     

     PeterK
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     FishChip
     

    Fixed.


    Good points. You'd think there would be a real push for USB-players if compatibility weren't a problem, but I guess the tech and auto companies don't see the need to rush designs on a car with an in-dash USB port.

    It seems cool enough to me, but I guess there are real issues with compatibility... because there should be USB-host systems out there by now....

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    posted 01-23-2008 08:59 PM PT (US)     

     tjguitar
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    Whats cool about the USB idea is they could probably produce bigger booklets, although it might be a packaging nightmare.

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    posted 01-23-2008 09:20 PM PT (US)     

     Marian Schedenig
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    quote:
    Originally posted by Dinko:
    - it would have to contain uncompressed or lossless music in an open, non-DRM format

    I recently bought a 2GB USB stick for 8 euros. Even with uncompressed WAV, that can store about 3 CDs. Double that if you use FLAC, which technically shouldn't be a problem.

    But CDs already aren't the most environment-friendly storage; I guess USB drives would be even worse.

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    posted 01-24-2008 09:21 AM PT (US)     

     AaronR1074
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    Yeah for the most part song compilations pretty much stink. There are a few rarities. Kill Bill 1 & 2, Pulp Fiction, The Crow, The Craft are of those rarities. There are some truly great songs on The Crow for example. A couple are original tracks like The Cure put out a new track just for that CD. The Craft has a great cover tune of the Beatles' Tomorrow Never Knows as performed by Our Lady Peace that actualy is the main titles to the film.

    Funny thing about The Crow and The Craft is both are Graeme Revell scores and both have simultaneous score/album releases. Pretty cool. But if this report is about the demise of album compilations then I'm all for it. Most of them really do stinkers.

    Like did we really need a Transformers Album with a Linkin Park song that's already overplayed on the radio? Nuff said.


    [Message edited by AaronR1074 on 01-24-2008]

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    posted 01-24-2008 09:35 AM PT (US)     

     tjguitar
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    quote:
    Originally posted by Marian Schedenig:
    <BLOCKQUOTE><font size=1 face=arial>quote:</font><HR size=1>Originally posted by Dinko:
    [b]- it would have to contain uncompressed or lossless music in an open, non-DRM format
    <HR size=1></BLOCKQUOTE>

    I recently bought a 2GB USB stick for 8 euros. Even with uncompressed WAV, that can store about 3 CDs. Double that if you use FLAC, which technically shouldn't be a problem.

    But CDs already aren't the most environment-friendly storage; I guess USB drives would be even worse.[/B]


    what do you mean by environment-friendly?

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    posted 01-24-2008 10:37 AM PT (US)     

     NeoVoyager
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    People...

    Wholesale blank CDs cost like 20¢. Flash drives can't compare yet.

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    posted 01-24-2008 01:41 PM PT (US)     

     Marian Schedenig
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    quote:
    Originally posted by tjguitar:
    what do you mean by environment-friendly?

    That producing tons of something and then often throwing a lot of it away is (not) bad for the environment.

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    posted 01-24-2008 01:58 PM PT (US)     

     scoreguy16
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    Ohhhhh I thought we meant just downloads in general. But yeah, technically, if they wanted to, they could just take these little flash drives and designe a case for them that's somewhat close to CD cases already. And! It'd be nifty if they could include fully uncompressed surround sound versions on these USB devices. However I doubt anything like that would ever take off.

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    posted 01-24-2008 02:59 PM PT (US)     
     

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